Slotmachines » answer in preparing a new product for market

The most optimistic success rate I have run across for new product ideas is about 3%. In other words New Orleans Pelicans Anthony Davis Jersey , 97% of product ideas never successfully enter the market. There are lots of reasons for this low level of performance, but there is a consistency around a few common mistakes that routinely present themselves with inventors and new product marketers. These are not the only reasons, but if you can avoid these mistakes New Orleans Pelicans DeMarcus Cousins Jersey , you can greatly improve your chances for success.


The Product: The single biggest shortcoming in new product introductions is not fully understanding the product, its usage and the target market. A dead give away to this problem is when I ask inventors to define the target market and they tell me, "Everybody." If your target market is everybody Solomon Hill Pelicans Jersey , you are doomed to failure. It is like shooting a gun at a bull's eye. You will most likely never hit the bull's eye if you are aiming at the whole target.


The Opportunity: One of the most difficult questions to answer in preparing a new product for market is defining the opportunity. Sadly, there is not enough information available about most product categories and if you have something that is entirely new, there are no reference points E'Twaun Moore Pelicans Jersey , but this is critical information for the decision- makers you will be dealing with. You must have some verifiable estimate for the potential of this product.


The Channels: With most products, there are going to be intermediate steps between you and the end user of your product. What Channel or Channels will you choose? What are their expectations? Can you provide what they require? What do they require? Are there any trends that could affect your successful launch?


Your Circumstances: There are usually three factors that each inventor marketer must understand about themselves before they go to market. Do you know what those 3 factors are and what options are available to best match your circumstances?


Research: Many people think they are marketing their new product idea or invention. The truth is you are also marketing actionable information and knowledge, but where do you go to get that information and knowledge? Once you do get it Jordan Crawford Pelicans Jersey , how do you put it together?


The Fuzzy Front End: The people you are trying to sell your new product or invention to have a perspective that is different than yours. Do you understand their perspective and can you provide answers to their questions both asked and unasked?


Your Offering: Successful new product introductions require more than just the product. If we all just bought products, we would all be driving the same make and model of automobile. People don't just buy products, they buy features and benefits and image and status. How are you going to package your product for success?


These are examples of just a few of the issues that we talk about at our new website . We have even developed a collaborative consulting product call the Quickie Market Analysis to help inventors Jrue Holiday Pelicans Jersey , and new product marketers avoid these pitfalls.


It doesn't really matter where you are in the process of introducing your product. The Quickie Market Analysis will pick you up where you stumbled and move you toward success. Visit the U.S. Hardware Hardlines Resource Center to learn more.


Copyright Bob Cannonthe Cannon Advantage, 2005. All rights reserved.

Our entrance into the world of Peacocks and Peafowl was quite accidental. I was busy raising specialty chickens and having fresh eggs and organic white meat on the table as part of our healthy lifestyle diet. Now I am a happy peacock farmer.

One of the first things we learned is that peacocks are known as peafowl and the peacock is the male, the peahen is the female and the peachick is the cutest little thing you have ever seen.

I share our experiences in incubation Anthony Davis Pelicans Jersey , cage requirements, transporting, and care of peacocks in a book DeMarcus Cousins Pelicans Jersey , "So You Want to Raise Peacocks." The learning experiences this year alone have been incredible. Learning to incubate and hatch eggs, transporting live adult birds and setting up their peacock habitat has been incredible.

The striking differences between chickens and chickens is in the response to the way people respond to the. Watching the male bird strut his stuff around the female is nothing short of fascinating. Kids love to get up close to see the beautiful detail in each feather.

My friends joked with me about the various careers that we can have to make the peacocks earn their own upkeep. I wrote a short article for a website and asked about careers and people had all kinds of input about keeping peacocks. Many were concerned about the noise factor.

So far the peacocks have been great and eat mostly scrap food and turkey grain. But the career advice was well taken and we are planning on how to incorporate a peacock photo resume as we harvest feathers for bridal bouquets. Well, all humor aside it is good to know that peacocks can have a career. For now we will focus on the selling of the special eggs and on raising little peachicks.

A pair of peachicks can run about $150 so it seems like it might be a good way to go Solomon Hill Kids Jersey , for those wanting to raise a little money in their back yards. My book tells about housing and how to plan for a pen, but right now they are in a smallish size coop that is the size of a single car garage. Our expert friends Okayed the coop and explained how to allow for free ranging. But most of all the careers intrigued me as a way to pay for food.

Here are some of the careers my friends came up with:

Movies and TV spots

Selling Feathers

Making Crafts