Slotmachines » is quite small as some networks

Wouldn’t it be great if you could always access data that would allow you to make decisions better? The most critical mistake in decision making is not using data. There are many individuals and groups that make decisions basis their gut feel and this is a cardinal mistake. Collaborative decision making is easier and more accurate when you have some form of base point to look at. It is possible to use simple applications for knowledge management where all data pertaining to management decisions can be stored.




The concept of knowledge management is rather common in any corporate environment. Today when companies create content and make decisions they don鈥檛 want others to get access to all the data. The right kind of security was not available earlier but using some of the simplest web applications one can retain all data without fear of leakage. And this stored data can be used for various purposes Easton Stick Jersey , no more important than collaborative decision making.




Linking knowledge management to collaborative decision making may sound alien to you but think about it 鈥?when you have data and precedents to back on isn鈥檛 it much easier to make decisions? Think about making a specific business decision. Wouldn鈥檛 this be facilitated when you have access to the prior decision that was made in a similar situation? The group may decide something else altogether but what is important here is that they have something to base their decision upon. This is what you get when you are able to store data.

Digital signage - as it is used within the retail space - has come a long way over the years. Venue owners who were new and understandably dazzled by the technology were more than happy to have the screens strewn throughout their stores. Unfortunately, many of them found that the presence of the displays created an enormous amount of clutter, often to the detriment of the shopper's experience.

Even today Drue Tranquill Jersey , long after many advertising standards have been tested and established, there are many stores that clutter their space with the screens. Sometimes, the problem is the content. Other times Nasir Adderley Jersey , it's the screen placement.

In this article, we'll take a brief step backward and revisit why consumers hate ads. I'll describe a discussion taking place in the digital signage industry (at least, in the retail sector) that broaches a new concept in agency accountability. We'll also consider the hurdles in testing viewer response with an eye for managing clutter on the floor.

Why Consumers Hate Ads

The number one reason most people do not enjoy advertisements is because the ads are irrelevant to their needs and desires. There are other reasons. For example Jerry Tillery Jersey , some advertisements carry a message with which we strongly disagree. Others, we dislike, but can't explain why. This last reason is nearly impossible to solve. If agencies are unable to identify why their market hates an ad Mike Williams Jersey , they're forced to fly blind. The other two reasons (irrelevance and a disagreeable message or product) can be controlled on your signage network.

The problem is that consumers filter advertising quickly. In most cases, you have one chance to get their attention on your digital screens; once that attention is gone, it's gone. This has led to an interesting discussion in the signage industry about agency accountability (though it has lost momentum since it was introduced).

Should Digital Signage Advertisers Pay For Bad Advertising?

Years ago Derwin James Jersey , there were few ways to track the effectiveness of digital signage content within the retail space. Network owners would attract ad agencies who would design segments and pay a set price for inclusion within the loops. Because there was no way to know the effect of the content segments, there was very little accountability.

This created problems. In some cases, the segments had a negative effect. Not only would shoppers fail to respond to a given message Joey Bosa Jersey , but they hated the ads. That reflected poorly on the rest of the loop as well as the venue.

The industry began to consider ways to make digital signage advertisers more accountable for their commercials. The idea was to somehow reward segments that were effective and punish those which were not. The goal was to incentivize agencies to produce engaging ad spots that generated a response and gradually weed out the spots that performed poorly. In essence, culpability. The challenge to making this system work is identifying how to best measure a given segment's response.

Measuring Response And Controlling Clutter

Imagine a network of 50 digital screens (this is quite small as some networks have thousands). If the content that is shown on the displays does not generate a response from viewers, the screens will simply create clutter. Even if they're perched above the heads of shoppers Melvin Gordon Jersey , they can still be visually distracting. This is why it is becoming more important than ever to measure the response of your signage content.

Texting coupons to viewers is effective; it's instantly trackable. However, the strategy is limited because not everyone is willing to respond immediately with their cell phones and mobile devices. Fortunately, venue owners and network operators can use data from a variety of sources to help determine whether their segments are effective. They can use data about floor traffic near the monitors as well as receipts from the registers. They can even speak with shoppers as they're leaving the store regarding their impressions about the content.

In the future Philip Rivers Jersey , we'll increasingly use software to track the effectiveness of individual segments; we'll also use software to dynamically modify loops in order to distribute the best ads to optimal locations. Until then, venue owners and ad agencies will need to use the data at their disposal to measure the response of their digital s. Cheap Jerseys China Online Wholesale Jerseys China Cheap Sports Jerseys Cheap Jerseys From China Cheap College Jerseys China Cheap Hoddies Cheap New NHL Jerseys Cheap NFL Shirts Cheap MLB Shirts Cheap Shirts China